Privacy Policy
Shape Theory Studio
Effective Date: July 22, 2026
Privacy Policy
At Shape Theory Studio ("Shape Theory Studio," "we," "our," or "us"), we value your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices available to you.
By using our website, booking classes, or interacting with our services, you agree to the practices described below.
Information We Collect
We may collect the following information when you visit our website or book a class:
Information You Provide
Name
Email address
Phone number
Billing information
Appointment and class bookings
Membership information
Information submitted through contact forms or email newsletters
Payment information is processed securely by our payment providers. Shape Theory Studio does not store your full payment card information.
Information Collected Automatically
When you visit our website, we may automatically collect information including:
IP address
Browser type
Device information
Pages viewed
Time spent on our website
Referral source
Approximate geographic location
Website interactions
We use this information to improve our website and better understand how visitors use our services.
Cookies & Analytics
Our website uses cookies and similar technologies to improve your browsing experience.
We use services including:
Google Analytics
Google Ads Conversion Tracking
Squarespace Analytics
Acuity Scheduling
These services help us understand website traffic, improve our website, measure advertising performance, and understand how visitors interact with our booking system.
You may disable cookies through your browser settings, although doing so may affect certain website functionality.
Appointment Scheduling
Appointments and class registrations are processed using Squarespace Scheduling (formerly Acuity Scheduling).
When you schedule an appointment, information you provide may be shared with Squarespace Scheduling to manage bookings, confirmations, reminders, and customer support.
Their privacy practices are governed by Squarespace's Privacy Policy.
Payments
Payments may be processed through trusted third-party payment providers including Square and other secure payment processors.
Shape Theory Studio does not retain complete credit card information on our servers.
Email Communications
If you subscribe to our newsletter or provide your email when booking a class, we may occasionally send:
Studio updates
New class announcements
Workshops
Promotions
Event information
You may unsubscribe at any time using the unsubscribe link included in our emails.
Advertising
We may use Google Ads and other advertising platforms to better understand the effectiveness of our advertising.
This may include anonymous conversion tracking and remarketing.
These services do not give us access to personal information beyond what you voluntarily provide.
Sharing Information
We do not sell your personal information.
We may share information with trusted service providers only as necessary to operate our business, including:
Squarespace
Squarespace Scheduling (Acuity)
Square
Google Analytics
Google Ads
Email marketing providers
These providers process information only for legitimate business purposes.
California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to:
Request access to personal information we maintain
Request correction of inaccurate information
Request deletion of personal information (subject to legal exceptions)
Request information regarding how your information is used
To exercise these rights, please contact us using the information below.
Data Security
We take reasonable administrative, technical, and physical measures to protect the information we collect.
However, no method of transmission over the Internet or electronic storage is completely secure.
Children's Privacy
Our website is intended for a general audience.
For youth camps and programs, personal information about minors is collected only through a parent or legal guardian during registration.
Changes to This Policy
We may update this Privacy Policy periodically.
Updates will be posted on this page with a revised effective date.
Contact Us
If you have questions regarding this Privacy Policy, please contact:
Shape Theory Studio
3033 Jefferson Street
San Diego, CA 92110
info@shapetheorystudio.com